Byerlee Design is a creative studio specialising in wine, spirits and beverage branding — we build distinctive, enduring brands that stand out, connect and sell.
Our Approach
Led by Creative Director David Byerlee, Byerlee Design is an Adelaide-based creative studio specialising in wine, spirits and beverage branding and packaging. Established in 2013 with roots in McLaren Vale, we've built a reputation for creating distinctive brands for producers across Australia and beyond.
We bring strategy, identity and packaging design together to create brands that stand out, connect and sell. From new launches to complete rebrands, every creative decision is grounded in understanding the business, its audience and what makes it different. The result is thoughtful, distinctive work that builds recognition, drives desire and gives people every reason to reach for the bottle.
Our approach goes beyond making brands look great. From the smallest packaging details to production management and content creation, we consider every touchpoint to ensure the brand looks exceptional, performs in market and stands the test of time.
We're passionate about building lasting client relationships, helping brands grow, evolve and remain relevant for years to come.
Our Offering
— Brand audit
— Brand strategy
— Naming
— Copywriting
— Brand identity design
— Packaging design & production management
— Bottle visualisation (stills & animations via CGI rendering)
— Guidelines
— Content creation (photography & videography)
— Campaign design
— Signage and wayfinding
— Ongoing brand & content management (monthly retainer)
Select Awards
— Winner, Best Label, The Greats, by Oliver’s Taranga. Real Media Awards, 2023.
— Silver Trophy Winner, Ihana. World Brand Design Awards 2023/24.
— Bronze Trophy Winner, The Hunt For Mrs Oliver, by Oliver’s Taranga. WBDS Agency Design Awards 2025/26.
— Bronze Trophy Winner, Kaleidoscope. World Brand Design Awards 2020/21.
— Bronze Trophy Winner, Second Nature. World Brand Design Awards 2021/22.
— Merit, Ihana. AGDA Design Awards 2024.
— Merit, Back Once Again. AGDA Design Awards 2024.
— Finalist, Biscay Road. AGDA Design Awards 2024.
— Finalist, Ihana. AADC Design Awards, 2024.
— Finalist, The Greats by Oliver’s Taranga. AGDA Design Awards 2023.
— Finalist, The Greats by Oliver’s Taranga. World Brand Design Awards 2023/24.
Select Clients
— Adelaide Hills Wine Region
— Aphelion Wine Co.
— Barristers Block
— Bird in Hand
— Biscay Road
— Boston Bay Wines
— Dandelion Vineyards
— Dichotomy (USA)
— Goon Tycoons
— Heirloom Vineyards
— Hex Wine Co.
— Irvine Wines
— Jim Beam / Suntory Global Spirits
— Label Avenue
— Lake Breeze
— Mr. Mick / Tim Adams Wines
— Nest Restaurant / Nest Wines
— Nocturne Wines
— Oliver's Taranga
— Paxton Wines
— Pinnacle Drinks / Endeavour Group
— Scarpantoni Estate Wines
— Spicers Australia
— The Hedonist
— Valtteri Bottas
