Colab and Bloom is a collaboration of McLaren Vale wine industry veterans who’ve banded together to create expressive and easy-drinking wines.
Bright labels and bright wines, with minimal-intervention winemaking; allowing the fruit to speak for itself. Resulting in lively aromatics and fruit-forward palates. The brand has proven to connect with a wide range consumers; who are looking to explore new varietals without the wine-snobbery.
The branding features clean and captivating typography paired with intricately detailed illustrations of vines and blooms. A depiction of a successful final product 'in bloom'. Illustration created by McLaren Vale-based Kim McMurtrie; a collaboration from all angles. As the series continues to grow, so too does its bold spectrum of striking in colour.
Originally created as a product sold through Dan Murphy's Connections, an online-only product; sales quickly grew and proved worthy of migrating into Dan Murphys stores Australia-wide. This quickly boosted awareness and became the back-bone to the brand's recognition today.
Scope: Name Generation / Package Design + Production Management / Website Design.