Dichotomy Wines, embraces its name and philosophy by exploring unconventional winemaking methods and unlocking the diverse flavours of grape varietals from two corners of the world. Founded by American Rosie Signer and Barossan Jarred Jenner, the winemaking couple source their grapes from vineyards in South Australia and Washington State USA, enabling them to delve into distinct wine regions.
The brand seeks to attract the contemporary premium wine market, challenge traditional varietal perceptions and promote regional exploration. Each label represents the wine’s profile through a vibrant colour palette and playful typographic perspectives. The back label also receives attention with gold foil embellishments, including panels displaying the significantly different vintage and winemaking statistics, all directly printed on the foil.
Presented in an elegant, curvaceous bottle, the result is a standout product that captures the attention of wine enthusiasts seeking new, unique, and premium offerings.