‘The Greats’ is an exceptional collection of reserve wines by Oliver’s Taranga in McLaren Vale, South Australia. The collection showcases their very best single vineyard wines. As their flagship wines, they also represent the Oliver family’s proud grape growing history in McLaren Vale - an ongoing 184 years spanning across 6 generations.
Previously, these wines were part of the Oliver's Taranga folio, but a reintroduction was required under the name of 'The Greats' with further emphasis on their past and more premium appeal. Each label in the collection pays homage to a pivotal forefather from the family’s 6 generations; this structure was to remain, but with a fresh approach.
Detailed portraits are now at the forefront of the design; depicted from the Oliver’s family photo archives and executed in striking on-brand copper foil. For further personalisation, each forefather’s story and original signature accompanies the portrait. Obtaining the signatures required a deep-dive into family documents and archives - all in the name of authenticity. An initial 3 forefathers are designated to 3 wines, with the ability to introduce more in future. Furthermore, each label is individually numbered to convey the small-batch volumes and rarity of these wines.
To complete the package, custom caps and proprietary branded French-made bottles were created exclusively for 'The Greats'. The finished product is a testament to the Oliver family's unwavering dedication to the wine industry, ready to be treasured by wine enthusiasts and connoisseurs alike.
Illustrations: Tatiana Trikoz
Winner, Best Label - Real Media Awards, 2023.
Finalist - AGDA Design Awards, 2023.
Finalist - WBDS Agency Design Awards 2023/24.