Embracing a dark and moody aesthetic, Paxton, a powerhouse in biodynamic wine production, sought a fresh look for their premium single vineyard wine collection.
These labels incorporate textured tones of black and gold foil highlights to aptly communicate their top-tier positioning. Each label’s background underscores the brand’s ideology by using a subtle honeycomb pattern, paying homage to Paxton’s icon, the bee, acknowledging its importance to biodynamic farming practices. Through a skilful combination of gloss and matt varnishes, this pattern delicately unveils the name PAXTON, adding depth and a tactile appeal to the finished packaging.
With the introduction of this range refresh, Paxton has now transitioned their entire wine label portfolio to UPM Raflatac's RafWine Bagasse — a label stock crafted from recycled sugar cane pulp, exemplifying their commitment to sustainability and innovation.