Scarpantoni's story began in 1958, when Italian migrant Domenico Scarpantoni planted his first vines in McLaren Vale. More than six decades later, his grandson James Scarpantoni represents the family's third generation, bringing fresh ambition and renewed energy to an estate built on tradition, craftsmanship and proud Italian roots.
As the family looks to the future, we developed a new Estate Series to mark James's exciting next chapter. Positioned as premium wines at an accessible price point, our approach was to bridge Scarpantoni's traditional elegance and established heritage with a more vibrant, contemporary offering, inviting a new generation of wine lovers to discover the brand.
Fittingly, the perfect symbol for this new chapter was already part of the estate: the iconic water fountain that welcomes visitors to Scarpantoni's winery. Long associated with life, growth, flowing energy and renewal, the fountain became the centrepiece of our custom illustration. Generously gracing the front label, the artwork draws you in with its delicate detailing, creating an authentic sense of place whilst connecting the family's rich history with the promise of a new generation.
Inspired by ornate 19th-century European book covers, the labels feature intricate, symmetrical illustrations with traditional etching-style detailing. The fountain is surrounded by flourishing flora and fauna, creating a rich, almost storybook interpretation of the estate. Classical composition establishes a strong connection to Scarpantoni's European heritage, whilst vibrant, expressive colourways inject contemporary personality and unmistakable shelf presence.
Beautifully tactile papers and embellishments further reinforce the premium positioning, bringing craftsmanship, depth and sophistication to every bottle. Each varietal carries its own distinctive colourway and personality, thoughtfully tailored to the wine within, whilst remaining united through a cohesive and instantly recognisable design language.
The result is a captivating new wine series that strikes a beautiful balance between old-world charm and contemporary confidence. A celebration of three generations, honouring the past whilst embracing the future with an identity that sings on shelf.