Crafting expressive and ethical wines is merely ‘second nature’ to this new wine brand, reigning from McLaren Vale, South Australia. Their grapes are grown on sustainable vineyards and crafted with vegan friendly and minimal intervention principals. Second Nature’s objective is to offer expressive wines, which are honest in production and honest in price.
This ethical and instinctive craftsmanship has been celebrated through an evolving range of striking geometric patterns on the labels. Alluring in design; this playful visual brand language represents the grape’s unique journey to a well-balanced wine. Additionally, the design aims to evoke an appreciation behind the artform of winemaking. The package becomes unapologetically alluring (especially when seen in numbers on bottle store shelves), but also tactile in feel with a matt high-build varnish added to the patterns.
Finally, light-weight bottles were chosen to vessel the wine; specifically to reduce the footprint and allow the whole package to be sustainable.
Bronze Trophy Winner - World Brand Design Awards, 2021/2022.