‘Ihana’, the Finnish word for wonderful or fantastic, embodies the essence of a remarkable collaboration between Finnish Formula 1 driver Valtteri Bottas and Corrina Wright of Oliver's Taranga Vineyards. This partnership is a testament to their shared commitment to excellence, resulting in an extraordinary premium wine venture.
Valtteri, an accomplished athlete, and Corrina, a sixth-generation grape grower, share a relentless pursuit of perfection. And a wine made by two such driven perfectionists was only ever going to be ‘Ihana’, the very word uttered on Valtteri’s first taste.
Finding a second home in South Australia, Valtteri’s love for exploring our landscapes and wine regions has led to an inevitable conclusion; the wines of these rolling McLaren Vale vineyards are amongst the very best in the world.
The package design reflects the spirit of ‘Ihana,’ featuring striking silver and copper foil accents that symbolise the fusion of two minds from contrasting corners of the world. The shimmering silver evokes the serene allure of Finnish winters, while the rich copper hues embody the rustic charm of Australian summers. The engaging and tactile foil treatment on the label forms abstract patterns of F1 track lines and vineyard terroir. The wine is bottled in premium French glass and presented in a beautiful gift box, offering a premium experience inside and outside the bottle.
The first release, ‘Ihana’ Edition #1, is a true collector's item, containing two bottles of ‘Ihana’ Shiraz, one to enjoy now and one to savour later. With only 5,000 bottles released worldwide in the first edition, each bottle is individually numbered.
'Ihana' is a must-have for passionate motor and wine enthusiasts. It's a celebration of craftsmanship and the pursuit of perfection, captured in all regards of the product.
Silver Trophy Winner - WBDS Agency Design Awards 2023/24.
Byerlee Design was honoured to create the latest additions in the Spicers Wine & Gourmet Companion - a label swatch kit gracing the shelves of design studios and printers nationwide. This swatch kit serves as a handy resource for stock options and capabilities.
We introduced three new label swatches under a fictitious wine brand aptly named ‘Back Once Again.’ These labels are responsibly made from 100% recycled pre-consumer and post-consumer waste. These reincarnated gems provide remarkable quality and durability, ensuring they meet the high standards expected by industry professionals. When combined, the swatches form a complete set of true-to-size wine labels, including a red wine label, a white wine label, and matching neck labels.
Featuring a contemporary and alluring design, we incorporated holographic foils and various embellishments to uniquely highlight the versatility of the label stocks. Each label swatch is individually numbered from 1 to 2,500, enhancing their sense exclusivity and collectability. These labels are ultimately designed to inspire and entice industry decision-makers with the use of these new label stocks in their future projects. Each swatch showcases end-use applications and product information in an engaging printed format.
In addition to the physical swatches, this initiative is supported by a behind-the-scenes film campaign, also created by Byerlee Design. This holistic initiative aims to generate and increase leads, enquiries, and orders for these eco-friendly and innovative new label products.
Scope: Branding, Name Generation, Package Design, Copy Direction, Production Management, Photography, Film.
“Since partnering with Byerlee Design for our rebrand, we’ve experienced nearly a 200% surge in national sales. New distribution agreements have been secured, and we’ve introduced cost-saving measures in our packaging. The market response has been overwhelmingly positive, with consumers highly engaged and consistently praising the fresh new look.” — Lachlan Allen, Barristers Block.
Barristers Block is a colourful Australian story, grounded in the harsh realities of farming during the nineties and a six-year legal battle to save their Wrattonbully vineyards. Thus, they affectionately named their winery Barristers Block.
Byerlee Design took on the rebrand project for the well-established and iconic South Australian wine brand. The objective was to realign the brand with the modern wine market and give their packaging a complete refresh, whilst maintaining brand cohesion throughout their wide product portfolio.
A refreshed logo was introduced with a familiar but refined look. The portfolio was then conceptualised into distinct ranges, each showcasing the characteristics relevant to different price points and category types. Previously, Barristers Block applied labels to their bottles at an angle, which provided unique identifiability in the market - however, this approach presented challenges with application inconsistencies amongst varied bottle sizes. To retain the brand's distinctive diagonal aesthetic, a diagonally placed sash was introduced, which now consistently adorns all labels within a rectangular label. This further enhanced the brand’s identifiability by equipping the labels with a recognisable element and simplifying the production processes.
To visually represent Barristers Block's association with rural South Australia, Byerlee Design integrated textured label stock, copper foils and a softened colour palette into the branding. These elements pay homage to the rustic farm buildings, lush gardens, and the fresh country air on Barristers Block’s Adelaide Hills and Wrattonbully locations. This sense of place is heavily celebrated on their core range labels via contemporary illustrations of their property’s landscapes.
Barristers Block has received overwhelmingly positive feedback from the market since the rebrand, confirming the successful realignment of their brand within the modern wine market.
Scope: Branding + Package Design + Copy Direction + Production Management + Photography + Film + Property Signage.
Nest, Adelaide's latest beachside cafe and wine brand, is situated just steps from the beautiful sands at Kingston Park Beach. Proudly founded by the Rogers family, who are no strangers to the local café scene and the wine industry.
In the 1980s, their family settled in McLaren Vale, taking over a vineyard property previously named 'El Nido' (Spanish for 'The Nest'). They affectionally continued with the property name, becoming proud custodians to enjoy the beautiful and vast home as a place to grow and to be nurtured.
The decision to name their new café and wine brand 'Nest' was a natural fit, honouring their cherished upbringing. This exciting chapter also marks their first venture into branded wines made from their own vineyard's grapes, which were previously sold to neighbouring wineries.
Nest’s new cafe is their home away from home. It's an architecturally designed space where guests can enjoy stunning views, food, coffee, and wines produced from their vineyard. Like their childhood home in McLaren Vale, it represents a place to relax, to be fed and taken care of.
Clean and elegant by design, Nest’s branding features minimalist tones and textures inspired by their land, and the wines they’ve crafted. The logo subtly incorporates an egg and nest motif, symbolising their nurturing spirit. To further strengthen these notions, Nest's wine labels are thoughtfully printed on a 100% recycled stock, created from post-consumer waste, reflecting their commitment to sustainability and respect for the environment.
Scope: Branding + Package Design + Production Management + Property Signage.
Boston Bay Wines, a cornerstone of Port Lincoln’s wine scene since its establishment in 1984, has unveiled its first major brand update in decades. This significant rebrand, led by Byerlee Design, seamlessly blends the winery's rich history with a sleek, modern aesthetic, ensuring the continued loyalty of existing customers while captivating new markets. With vineyards possibly closer to the ocean than any others in Australia, Boston Bay is a unique icon that deserved a brand realignment to spark a connection with today's wine lovers and facilitate new opportunities.
Now under the stewardship of new owners, Boston Bay enters an exciting new chapter with an expanded portfolio of varietals, supported by sister vineyards in other premium wine regions across South Australia. The rebrand was carefully tailored to seamlessly incorporate these new products, further broadening the brand’s appeal.
The revitalised brand and bottle designs ensure Boston Bay stands out amidst a sea of competitors in the modern market. Featuring distinctive nautical stripes alongside a refreshed seagull motif, the new design pays tribute to Boston Bay’s stunning coastal location. Interestingly, in 1858, the French Navy was the first to dress their crew in striped uniforms, discovering that their sailors were more visible if they fell overboard. This design has since become iconic and deeply connected to maritime culture. Beyond the nautical reference, the striped labels were intentionally designed to achieve the same high visibility in crowded bottle shops or bars.
The rebrand spans three distinct wine tiers, each strategically positioned across different market categories and ascending price brackets. Each tier is tailored to its target market while retaining the unmistakable new Boston Bay brand DNA. Executed with a timeless aesthetic, the comprehensive redesign process meticulously considered every detail to ensure a cohesive and impactful rebrand.
This rebranding initiative blends the winery’s storied past with its ambitions for the future. Boston Bay is now recharged and poised for continued success in the wine landscape for years to come.
Biscay Road is a new wine brand emerging from the heart of Barossa Valley, created for esteemed vigneron, Alan Hickinbotham. The Hickinbotham family has been a cornerstone of South Australia's wine industry since 1936, and this rich legacy continues with the estate-grown Biscay Road label. Named after the road their vineyards reside on, the brand also pays homage to the unique biscay soils, known for their distinct cracking surface, synonymous with producing beautifully structured and intense wines.
Situated on 100 acres of fertile land, Biscay Road’s vineyards thrive in the unique biscay soils and hot Barossa summers, resulting in extraordinary wines with intense aromas and earthy undertones. Sustainability is at the core of their vineyard management, with the Hickinbotham family passionately overseeing every aspect, reflecting their winemaking heritage spanning four generations.
The label design for Biscay Road draws inspiration from the ancient Japanese art form of Kintsugi, or "golden repair", which celebrates the beauty in repaired cracks using liquid gold. This concept beautifully parallels the vineyard’s fractured biscay soils and the Barossa Valley’s sun-hardened landscape, embodying the resilience and exceptional quality of their wines. The Kintsugi cracks and veins, produced with gold foil, span the entire label, creating an engaging and alluring visual experience that captivates buyers. Additionally, the labels are printed on 100% recycled stock, aligning with the brand’s commitment to sustainability and respect for the environment.
Biscay Road is more than just a wine brand; it is a continuation of a storied legacy, bringing together tradition, innovation, and a deep respect for the land.
For the last decade, Monterra has created high-end wines born from idyllic vineyards in South Australia. In recent times, the brand has expanded their product offering and steered towards a more sustainable and vegan focus. A review of the core range was required to celebrate these values visually and to create an appropriate differentiation against the premium ranges that sit above.
Progressing from the traditional white labels that previously adorned the core range, the new chapter required a modern appeal to the adventurous but budget-conscious consumer.
The unique characteristics and flavour profile of each wine are now celebrated through varied label tones and organically inspired artwork. Evolving from the brand’s gold logo-mark itself, a spirograph-styled pattern radiates from the centre of the label. Each label now becomes an abstract depiction of the wine’s tasting structure and length.
The outcome is a distinctive and alluring update to the packaging that confidently sets Monterra apart within their industry, while also reflecting a more fitting progression into their premium product lines.
In addition, the brand's recent emphasis on eco-friendliness is highlighted through the use of 100% recycled material for the labels and compostable ink for printing. These environmentally conscious choices further enhance the appeal for consumers who prioritise ethically-made products.
‘The Greats’ is an exceptional collection of reserve wines by Oliver’s Taranga in McLaren Vale, South Australia. The collection showcases their very best single vineyard wines. As their flagship wines, they also represent the Oliver family’s proud grape growing history in McLaren Vale - an ongoing 184 years spanning across 6 generations.
Previously, these wines were part of the Oliver's Taranga folio, but a reintroduction was required under the name of 'The Greats' with further emphasis on their past and more premium appeal. Each label in the collection pays homage to a pivotal forefather from the family’s 6 generations; this structure was to remain, but with a fresh approach.
Detailed portraits are now at the forefront of the design; depicted from the Oliver’s family photo archives and executed in striking on-brand copper foil. For further personalisation, each forefather’s story and original signature accompanies the portrait. Obtaining the signatures required a deep-dive into family documents and archives - all in the name of authenticity. An initial 3 forefathers are designated to 3 wines, with the ability to introduce more in future. Furthermore, each label is individually numbered to convey the small-batch volumes and rarity of these wines.
To complete the package, custom caps and proprietary branded French-made bottles were created exclusively for 'The Greats'. The finished product is a testament to the Oliver family's unwavering dedication to the wine industry, ready to be treasured by wine enthusiasts and connoisseurs alike.
Illustrations: Tatiana Trikoz
Winner, Best Label - Real Media Awards, 2023.
Finalist - AGDA Design Awards, 2023.
Finalist - WBDS Agency Design Awards 2023/24.
Kaleidoscope is a new Australian wine brand created for Pinnacle Drinks (Woolworths Group) with immediate distribution throughout large liquor chains in Australia. The brief was to introduce a disruptive wine package with a unique aesthetic appeal on the market - alluring the buyer via an eye-catching label on bottle shop shelves. Kaleidoscope will act as a shape-shifting product; offering different wines from different regions. Unbound by a singular home, it’s forever explorative and unshackled.
The branding draws its inspiration from elegant perfume bottle designs and their intriguing light refractions; creating a sense of high-end appeal for the explorative customer. The label is sleek and contemporary; featuring a large hit of foil, embossed with a 'kaleidoscopic' pattern, which comes to life when viewed from all angles.
The Kaleidoscope wine range begins with two tiers of equally innovative, modern Chardonnay from the cool climate region of Tumbarumba in New South Wales, Australia. Retailing at $25 and $35 (AUD), each tier has an assigned foil colour for easy distinguishing.
With a confident and lingering design, Kaleidoscope jumps head-first into the competitive wine market, evoking a sense of trust and nostalgia to entice buyers - rather than relying upon years of traditional market growth and brand awareness.
Bronze Trophy Winner - World Brand Design Awards, 2020/2021.
Finalist - AADC Design Awards, 2021.
High Street Wine Co, a venture by the Allen Family (known for Barristers Block & Boston Bay Wines), is committed to bringing high-quality wines directly from Country Roads to High Streets. By utilising the family's estates in Adelaide Hills and Wrattonbully, High Street’s aim is to provide high quality wines with a true reflection of the regions they’re grown.
Positioned as a forward-thinking brand, High Street produces vegan-friendly, sustainably grown wines in lightweight bottles, all packaged with 100% recycled label stock. The package design is minimalist yet impactful, featuring a generous touch of gold foil and clean typography for a cohesive and defined look across the wine range - sporting an allure of opulence, whilst carrying a heart of gold.
Scope: Package Design / Production Management / Photography.
Brand identity and package refresh for ‘The Hedonist’ wines in McLaren Vale, South Australia; A family-owned winery with strong biodynamic, organic, vegan friendly and sustainable practices and winemaking methods.
Hedonist - noun; a person who believes that the pursuit of pleasure is the most important thing in life; a pleasure seeker. The Hedonist wine brand embodies the relaxed Australian ethos of a glass-in-hand; to indulge and to live happily and blissfully.
The Hedonist approached Byerlee Design with the aim to reinvigorate and strengthen their long-standing brand. A softened and considered approach was born to set a new standard moving forward. The winery’s environmentally friendly practices are swiftly communicated on the packaging via a new tone-of-voice and visual cues; key messages, brand story, tactile finishes and an earthy colour palette. The brand’s existing and adored pig icon was retained in a consistent stance for recognisability but reimagined in a more lively illustration.
The refresh saw The Hedonist transition into the modern wine market with a confident voice and stronger shelf-presence, whilst retaining their brand recognisability and a loyal customer base from across the globe.
This special project heralded not just a range refresh, but the introduction to Scarpantoni Wines’ overall brand refresh.
Established in 1958 and with 40 hectares under vine and production of 40,000 cases per year, the packaging needed to represent the success of a brand that has well and truly found its footing and excelled in the McLaren Vale region.
The project scope required the implementation of a new identity that retained brand recognition. Strong and sleek design with considered embellishments and uncoated textures, appropriately elevated the esteemed product.
Lastly, a new ‘roundel’ was introduced to adorn their new matte black capsules. Inscribed with their establishment date, it rightfully presents the winery as one of the older family-owned brands in the McLaren Vale region.
‘Best Package Redesign’ Shortlisted - Packwine Design Awards, 2022.
Related:
Scarpantoni School Block Series
Scarpantoni McLaren Vale Series
Embracing a dark and moody aesthetic, Paxton, a powerhouse in biodynamic wine production, sought a fresh look for their premium single vineyard wine collection.
These labels incorporate textured tones of black and gold foil highlights to aptly communicate their top-tier positioning. Each label’s background underscores the brand’s ideology by using a subtle honeycomb pattern, paying homage to Paxton’s icon, the bee, acknowledging its importance to biodynamic farming practices. Through a skilful combination of gloss and matt varnishes, this pattern delicately unveils the name PAXTON, adding depth and a tactile appeal to the finished packaging.
With the introduction of this range refresh, Paxton has now transitioned their entire wine label portfolio to UPM Raflatac's RafWine Bagasse — a label stock crafted from recycled sugar cane pulp, exemplifying their commitment to sustainability and innovation.
Crafting expressive and ethical wines is merely ‘second nature’ to this new wine brand, reigning from McLaren Vale, South Australia. Their grapes are grown on sustainable vineyards and crafted with vegan friendly and minimal intervention principals. Second Nature’s objective is to offer expressive wines, which are honest in production and honest in price.
This ethical and instinctive craftsmanship has been celebrated through an evolving range of striking geometric patterns on the labels. Alluring in design; this playful visual brand language represents the grape’s unique journey to a well-balanced wine. Additionally, the design aims to evoke an appreciation behind the artform of winemaking. The package becomes unapologetically alluring (especially when seen in numbers on bottle store shelves), but also tactile in feel with a matt high-build varnish added to the patterns.
Finally, light-weight bottles were chosen to vessel the wine; specifically to reduce the footprint and allow the whole package to be sustainable.
Bronze Trophy Winner - World Brand Design Awards, 2021/2022.
Dichotomy Wines, embraces its name and philosophy by exploring unconventional winemaking methods and unlocking the diverse flavours of grape varietals from two corners of the world. Founded by American Rosie Signer and Barossan Jarred Jenner, the winemaking couple source their grapes from vineyards in South Australia and Washington State USA, enabling them to delve into distinct wine regions.
The brand seeks to attract the contemporary premium wine market, challenge traditional varietal perceptions and promote regional exploration. Each label represents the wine’s profile through a vibrant colour palette and playful typographic perspectives. The back label also receives attention with gold foil embellishments, including panels displaying the significantly different vintage and winemaking statistics, all directly printed on the foil.
Presented in an elegant, curvaceous bottle, the result is a standout product that captures the attention of wine enthusiasts seeking new, unique, and premium offerings.
Introducing Paxton’s latest series of wines ‘Queen of the Hive’. The series, starting with a McLaren Vale Shiraz, needed a bold and youthful package that still ties into the existing Paxton portfolio.
A clean and minimalist approach was pursued. Emphasising Paxton’s Organic and Biodynamic bee roundel; proudly sitting upon honeycomb pattern-work. Finished in black and gold ink on uncoated stock. Primarily created for the good folk at Vinomofo, so the design warranted a lively spark from the get-go.
The 'Fleurieu Series' is a playful new brand proposition under the Monterra Wines’ folio. This is a new entry-level range offered at an accessible price-point - targeting a more youthful demographic. The labels feature a vibrant etch-styled illustration depicting the Fleurieu Peninsula landscape - a vast and diverse coastal region. It's a winemaker's playground - offering many different soils, climates and varietals. These wines are balanced blends from prime vineyards scattered across the region. A lively showcase of the local Fleurieu Peninsula’s true depth.
Colab and Bloom is a collaboration of McLaren Vale wine industry veterans who’ve banded together to create expressive and easy-drinking wines.
Bright labels and bright wines, with minimal-intervention winemaking; allowing the fruit to speak for itself. Resulting in lively aromatics and fruit-forward palates. The brand has proven to connect with a wide range consumers; who are looking to explore new varietals without the wine-snobbery.
The branding features clean and captivating typography paired with intricately detailed illustrations of vines and blooms. A depiction of a successful final product 'in bloom'. Illustration created by McLaren Vale-based Kim McMurtrie; a collaboration from all angles. As the series continues to grow, so too does its bold spectrum of striking in colour.
Originally created as a product sold through Dan Murphy's Connections, an online-only product; sales quickly grew and proved worthy of migrating into Dan Murphys stores Australia-wide. This quickly boosted awareness and became the back-bone to the brand's recognition today.
Scope: Name Generation / Package Design + Production Management / Website Design.
When wine expertise branches into spirits, careful consideration into product design can carve a niche and new dimension for the brand.
Infused with quinces grown alongside premium grapes on the Oliver’s Taranga McLaren Vale property, this is the family brand’s first small-batch gin.
Old meets new in the minimalist bottle design. Packaged in the sleek new ‘Bubble’ bottle from SaverGlass, the label design draws inspiration from an ornate pattern found on birth certificates in the Oliver family archives dating back to the 1800s. Finished with hand-applied tamper seals - each individually numbered.
A limited run of 200mL bottles were also produced.
Scarpantoni ‘School Block’ has been a go-to wine amongst loyal fans for decades. Adored and trusted as a consistently impressive red blend at an affordable figure. Following Scarpantoni’s recent rebrand, School Block received a necessary design overhaul with bottle, cap, label and embellishment upgrades, along with a strong emphasis on the brand’s history. Purposeful steps were taken to modernise and strengthen the package, whilst maintaining the product’s strong recognisability.
To maintain a balanced wine each vintage, School Block’s varietal blend will differ as Mother Nature plays her roll in the vineyard. To emphasise this winemaking artistry, a varietal graph now takes the stage on the rear label.
This marks the first major overhaul of the product since its inception in 1992; resulting in a refined ‘Modern Classic’.
Related:
Scarpantoni Black Label Series
Scarpantoni McLaren Vale Series
Monterra welcomes their new flagship series of wines, ‘Élevage’.
Élevage is a french winemaking term - meaning, the skill of blending in the cellar and raising the potential of exceptional grapes to deliver something profound in the bottle. Monterra’s Élevage wines celebrate their winemaker’s honed skills and years of craftsmanship. The highest quality, created in small batches. In a nutshell; these wines are the best of the best.
The design concept takes cues from opulent French fashion brands to portray a premium offering in a meticulous but minimalist tone.
Farmilo — A self-branded premium series of wines by Mike Farmilo; former winemaker of Penfolds Grange and twice winner of the prestigious Jimmy Watson Trophy.
Exclusive small batch McLaren Vale Shiraz housed in heavy-gauge bottles with cork & copper wax closures. Branding was inspired by the Farmilo family crest with Northern Italian origins. Embellished with premium finishings - premium label stock + copper foil + sculpture emboss + blind high-build varnish.
Meet the latest from Colab and Bloom – an enticing range of European-style blends that honour varietals deeply rooted in their heritage.
Designed within the well-established brand aesthetics of Colab and Bloom, the labels feature vivid colour-blocking reminiscent of the Italian and Spanish flags.
Tailored to complement dishes from their motherland, these European-inspired blends are the perfect pair for pizza or paella. Approachable, smashable, fun.
Related -
Colab and Bloom
The Cordelia; a special series of premium red wines, named after the winery owner's daughter. The design grounds itself around Art Deco influences; being that Cordelia was a popular name of that era.
Featuring copper foils, textured paper and a classic yet modern colour palette. Finished with a wax dipped closure and indivually hand-written bottle numbers, 'The Cordelia' is one of a kind.
For over 70 years, the Cameron family has grown premium grapes and sold the fruits of their labour onto the larger neighbouring wineries in McLaren Vale. More recently, the Camerons have allocated small-batches to create their own product - Railroad Vineyards. The family property backs onto an old train line that once saw locomotives puffing through their McLaren Vale vines. If you're visiting the property these days, you'll have to imagine the frequent steam and whistles - the line was decommissioned in 1969 and now enjoyed as a walking trail and bike track.
The branding and labels are inspired by eye-catching vintage train tickets - an ode to the yesteryear. Built with the intention to evoke an old-world sense of craftsmanship that transports you to a time and place. Executed in a bold and minimalist style, each varietal released benefits from their own alerting colours, relative to cautious railroad symbology. In turn, the product demands a strong brand presence amongst the wine market.
For a contemporary finish, the label's cutter features multiple 'notches' to quickly resemble validated tickets. Here's your ticket to McLaren Vale. Enjoy the ride!
Scope: Identity / Packaging / Copywriting / Property Signage
An explorative collection of wines purely dedicated to producing the lesser-known alternate European grape varietals. Altero’s branding was moulded with European appeal specifically for the Australian market. A clean but confident design was implemented with a custom flourish centrepiece - inspired by decorative Spanish tiles. An earthy colour palette alternates on the labels within the range.
Scope: Branding / Packaging / Copywriting
Originally conceptualised back in 2013, Sew & Sew’s Contour range still is still thriving and expanding today. The range now sits as the brand’s premium offering.
Sew & Sew’s brand represents a meticulous love for the entire wine process; with patience and precision like needle and thread. Each label design represents the terrain of the vineyard in which the wine originates.
The Paxton ‘Vale Organics’ range has been designed as an accessible organic offering targeting conscientious wine drinkers. Aiming for a clean, confident, and considered package, this range is wrapped in black with foils and a subtle honeycomb texture for premium cues.
The range offers the consumer a high-quality organic product that stands out as a point-of-difference from the typically rustic looking labels in the organic wine market.
Monterra’s bold and confidently represented reserve range. Retaining a consistent brand-look, but adding a regal differentiation within the family. Printed on heavy-gauge premium paper and sporting some delicious embellishments, these wines are seen as the wiser older brothers in the Monterra family.
When bees are present, the ecological environment is healthy and thriving. The Pollinator Series salutes the beloved Honeybee, Paxton's mascot, for it's vital role in maintaining natural balance and health in the world and in their organic-biodynamic vineyards. The design visually translates this natural journey carried throughout the vineyard.
Scarpantoni recently expanded their new portfolio with a revitalisation of their entry-level wines, the McLaren Vale Series. This range is a tribute to the winery's cellar door and sprawling vineyards, allowing Scarpantoni to promote an authentic and significant asset behind the brand.
The labels feature a contemporary representation of the cellar door and vineyards, set against a backdrop of the iconic McLaren Vale region. For brand continuity, the illustrative style was complementary to the illustrations seen on their renowned School Block labels.
Encased in an arched finish, these labels reflect the cellar door's Italianate frontage, further enhancing their Italian roots whilst lending a touch of indefinability to the overall package.
The new packaging is not just a cosmetic change, but a reflection of Scarpantoni’s ongoing dedication to their craft. By showcasing their wines in a more modern and engaging manner, the winery is inviting new customers of all ages to appreciate their exceptional wines.
Related:
Scarpantoni School Block Series
Scarpantoni Black Label Series
Shottesbrooke required a new look for an exclusive line sitting outside their usual brand parameters. The aim was to create a unique and intriguing wine range under the brand - a creative series of wines targeting a more ‘daring’ demographic.
Intended as an ode to the winemaker’s love of the ocean, the labels feature a series of abstract ‘fluid’ artwork. Accompanied by purposely minimalist branding - unconventionally allowing the art maximum and undivided attention. Brought to life via reflective stock and matt high-build varnishes - it gains maximum shelf-stand-out by sparking the consumer’s interest and imagination.
Scope: Packaging / Artwork
Sashiko Series; the playful foundation and introduction into Sew & Sew Wines. A fresh balance between youthful and punchy. Positioned at an accessible price bracket, these wines are ready to be enjoyed here and now.
In tune with Sew & Sew's established brand style of decorative stitch-work, this range needed to be a true reflection of the brand with a fresh spin. ‘Sashiko’ meaning “little stabs” is a traditional Japanese form of decorative reinforcement stitching. The style happened to fit perfectly within the brand parameters. The structured pattern-work and bold alternating colours hit the mark for Sew & Sew's entry range.
Sleek and minimalist branding for Springs Road’s flagship Kangaroo Island Shiraz - ‘Terre Napoléon’. An ode to the exploration that lead to South Australia’s first detailed map in 1808 - including the first extensive exploration of Kangaroo Island. The map was named ‘Carte Generale de la Terre Napoléon’.
Shottesbrooke’s head winemaker, Hamish Maguire felt the urge to produce a range of wines slightly left of field; somewhat of a creative outlet. It was only fitting that we ran with this notion and birthed a range of equally curious packaging.
The Engine Room is a pure product of imagination and a willingness to be different; creations from pondered moments, pressing times and late nights. Based on the theory that great wine doesn’t just create itself; it’s the inspirations; the state of mind; the process. The branding’s intention is to represent these notions – making you appreciate every single cog that turned in its process.
Each label features a different array of illustrations, abstractly representing the wine itself. The rest of the branding is quite understated to allow the illustrations to shine. The constant element within the brand’s artwork is the gentleman at the top (Hamish) smoking his pipe – depicting his focused moments that bring the wine that is before you.
Scope: Identity / Packaging / Copywriting
Connor Sparrow (1906 — 1994); a name synonymous with McLaren Vale’s premium grape-growing history. Connor once owned the property now occupied by ’Connor’s Farm’ wines.
The label’s sparrow feather is a visual representation of his name living on - ”As feathers live on in drifting winds, so too does his name.”
